In today’s fast-paced healthcare environment, balancing patient care with effective marketing is a constant challenge. Many practice managers find themselves stretched too thin—juggling operations, patient care, and marketing simultaneously. Done-for-you marketing services offer a promising solution by delivering professional content and significant time savings. This guide is designed to help you evaluate your current marketing efforts using data-driven benchmarks and interactive tools—right here in this article—so you can decide if outsourcing your marketing is the right move.
Benchmark Your Content Consistency
Consistent, engaging content is essential for attracting and retaining patients. To help you gauge your current efforts, we’ve compiled industry-standard frequency guidelines and engagement benchmarks for key platforms:
| Platform | Frequency Guidelines | Minimum Engagement Benchmarks | Source |
|---|---|---|---|
| Blog | 2–4 posts per month | Aim for each post to generate 50–100 views on average (subject to audience size). | HubSpot’s Blogging Frequency Benchmark |
| 1 post per day or at least 5 posts per week | Target an engagement rate of approximately 1–2% of total page likes (e.g., 10–20 interactions per post for a page with 1,000 likes). | Hootsuite's Healthcare social media benchmarks: Q4 2024 research | |
| 1 post per day plus 3–5 Stories per week | A robust engagement rate on Instagram typically falls between 1–2% of your follower base (including likes, comments, and shares). | Hootsuite's Healthcare social media benchmarks: Q4 2024 research | |
| X (formerly Twitter) | 1-3 tweets per day (including retweets) | Engagement per tweet is generally around 1–2% (measured by likes, retweets, and replies). | Hootsuite's Healthcare social media benchmarks: Q4 2024 research |
| 1 post per day for company pages and personal profiles | Aim for an engagement rate of about 1–2% (including likes, comments, and shares), though this can vary by industry and audience size. | LinkedIn Business Solutions Blog | |
| Google Business Profile | 1 post per week | Aim for each post to generate at least 30–50 views and drive a 2–3% engagement rate (measured by clicks, calls, and direction requests). | Google Business Profile Guidelines |
Use this table as a benchmark to measure your own performance. Our embedded Frequency and Engagement Self-Assessment Tool below allows you to input your posting frequency and average engagement rates for each platform. As you enter your data, you’ll receive immediate feedback—indicating whether your efforts are above, at, or below these industry standards.
Interactive Self-Assessment: Frequency & Engagement
Use our embedded self-assessment tool to input your posting frequency and average engagement rates for each platform. This tool compares your performance against industry benchmarks in real time, clearly indicating whether your efforts are:
- Above Benchmark
- At Benchmark
- Below Benchmark
Enter your data below:
Assess Your Marketing Time Investment
Understanding how much time your practice currently spends on marketing tasks is vital. Below is a detailed breakdown of key activities and their estimated monthly time investments:
| Task Category | Specific Tasks | Estimated Monthly Time Investment |
|---|---|---|
| Content Creation |
|
8–12 hours (blog posts), 6–8 hours (social media updates) |
| Content Planning & Coordination | Developing a content calendar | 2–4 hours |
| Content Scheduling & Publishing | Manually scheduling posts (website, social media) | 4–6 hours |
| Engagement & Community Management | Responding to comments and inquiries | 2–3 hours |
| Performance Analysis | Reviewing analytics and tracking ROI | 2–3 hours |
Total Estimated Time: Approximately 24–36 hours per month.
After using the self-assessment tool, the next step is to use our Marketing Time Investment Calculator which lets you:
- Input Your Estimated Hours: Adjust sliders for each task category.
- Visualize Your Time: View a dynamic chart that breaks down your total monthly time investment.
- Discover Potential Savings: See how outsourcing your marketing can potentially reclaim 30+ hours per month, freeing up valuable hours to enhance patient care and practice operations.
Decision-Making: Is Outsourcing Right for Your Practice?
After reviewing your performance against industry benchmarks and evaluating your time investment, ask yourself the following:
Can Your Practice Meet or Exceed Benchmarks?
If your posting frequency and engagement rates are below industry standards, consider whether you have the time, expertise, and budget to improve these metrics. Are you posting consistently? How often do you analyze your performance? Are the results meeting your expectations?
Assess Your Marketing Investment:
Evaluate the monthly time and money your practice invests in marketing. Consider whether these resources could be better allocated toward high-value activities, such as patient care. If your staff is overwhelmed by marketing tasks, it might be time to consider a more efficient solution.
Consider the Value of Professional Support:
If your self-assessment indicates gaps in your current marketing capabilities or if your time investment is excessively high, Simple’s Medical Practice Visibility solution could be the answer. Our service provides effortless marketing for medical practices, ensuring you maintain a strong online presence without diverting valuable staff hours from patient care.
Take Action
If your self-assessment reveals that your marketing efforts are below benchmark or that your current workload is unsustainable, it’s time to explore a more efficient solution. Our team is ready to help streamline your marketing so that you can focus on what matters most—delivering excellent patient care.
Conclusion
By leveraging the embedded interactive tools and clear industry benchmarks, you now have a comprehensive, data-driven view of your current marketing efforts. Use the self-assessment tool to understand your frequency and engagement performance, and the time investment calculator to pinpoint potential efficiencies. With these insights, you can make an informed decision on whether outsourcing your marketing through Simple’s Medical Practice Visibility solution is the right strategic move for your practice.
Take the first step toward a more efficient, impactful medical practice marketing strategy by using the tools above, then schedule a consultation to explore how we can help you achieve your goals.
