Simple Business Solutions delivers exceptional outcomes by applying psychological principles, market research, and creativity. What can we help you achieve?
Whether you are developing a new brand or rebranding, our agency leverages brand research to understand the strengths your market values. Then we apply purpose-driven design and storytelling to captivate prospects and win new customers.
We use brand research to discover what is important to your target audiences, what each audience values most, and what makes your brand stand out. We explore their behaviors, perceptions, and interests to identify how your brand can align with them in the moments that matter.
We conduct brand research and market research to name brands, products, or services, develop effective messaging, select influential channels, and measure the strength of brands over time.
Brand Development Services
Brand research is only the beginning of our brand development services engagements. From there, we work to maintain and strengthen your message and reputation. Our steps beyond the research phase include strategy, identity, design and ongoing management to continue to build your brand.
That’s because brand development strategies must evolve over time as your products and services change, while continuing to deliver a consistent brand experience that differentiates your brand from competitors. We believe in actively managing brands, rather than reacting to external forces and circumstances.
Let’s Get Started
Before applying our brand development services, we conduct an in-depth discovery session to get to know your organization intimately.
Contact us to learn more about our brand development services and how we can help you grow the right way.
Brand Strategy & Positioning
We’ll help you define the space you own (or aspire to own) in the minds of your target audiences. Your brand strategy will infuse your sustainable differentiators (identified through brand research) in the moments that matter during the decision journey and in each touchpoint an individual has with your brand.
This is the creative expression of your brand. Our creative team will bring your brand to life in motivating and memorable ways using words, graphics and illustrations, film and motion graphics, digital platforms, audio, and experiences.