Overcoming Outmigration
An orthopedic spine surgeon was facing aggressive competition from an out-of-town spine surgeon. The competitor had a confusingly similar name and was advertising heavily in the surgeon’s service area..
The medical group selected a patient acquisition campaign to communicate the surgeon’s impressive training and experience, while emphasizing the attractive benefits of having a spine procedure performed locally.
The campaign resulted in 33 new patients and successfully overcame the competitive threat.