Simple Healthcare Marketing delivers exceptional outcomes by applying psychological principles, market research, and creativity. What can we help you achieve?
Healthcare Marketing Strategy Services
Effective healthcare marketing starts with strategy. Simple Healthcare Marketing partners with health systems, MSOs, medical groups, and independent practices to create and implement strategic marketing plans that attract new patients, increase referrals, build loyalty, and improve organizational visibility.
Our strategic framework is grounded in the patient decision journey, psychological principles, and market research
A Proven Healthcare Marketing Strategy Framework
The best marketing strategy is built based on an intimate understanding of how and why your patients make decisions through their healthcare journey. Successful marketing strategies should have a baseline, measurable goals, and a clear definition of success. Here's our five-step approach:
Why Market Research Matters in Healthcare
Your healthcare brand is shaped by every touchpoint—patient experience, provider reputation, website clarity, online reputation, and more. If patients see you as expensive or inaccessible, even if that perception is incorrect, your positioning is off. And that’s a strategy problem.
You may be:
- Targeting the wrong patient segments
- Overlooking competitors or alternatives
- Miscommunicating your value proposition
- Failing to differentiate
We use market research and analytics to uncover the root issues, so your marketing plan is built on reality and not assumptions.
Four Pillars of an Effective Healthcare Marketing Strategy
Simple Marketing Strategy focuses on four interdependent areas: Brand Building; Patient Acquisition; Patient Retention; and Referral Marketing.
| Marketing Strategy Area: | Why It Matters: |
| Brand Building | Create awareness and credibility with patients and referral sources |
| Patient Acquisition | Attract and convert new patients; optimize payor mix and access |
| Patient Retention | Increase retention, strengthen satisfaction, and grow lifetime value |
| Referral Marketing | Build and maintain relationships with referring physicians and specialists |
Each pillar is customized to your goals, specialties, market conditions, and internal capabilities.
Your Strategic Marketing Plan
Your marketing plan includes:
- A detailed roadmap of recommended activities
- Defined deliverables and timelines
- Suggested monthly budget ranges
- Assigned performance metrics for each campaign or channel
We build the marketing plan to your priorities, whether you're launching a new provider, expanding into a new market, or solving referral or retention challenges.
Implementation & Execution
In-house teams are often stretched thin or lack the specific expertise to execute complex marketing plans. We help you prioritize what to insource and what to outsource—and when it makes sense, we manage execution for you.
As your strategic partner, we deliver:
- High-quality, on-brand campaign execution
- Ongoing communication with your stakeholders
- Real-time reporting and performance tracking
Optimization & Accountability
Marketing should drive growth. That’s why we continuously measure, analyze, and refine your marketing strategy. Whether you're underwhelmed by campaign performance or want to double down on what’s working, we help you make informed, strategic decisions.
We define KPIs upfront and tie them directly to marketing activities so you can track results—and prove ROI.
Let’s Build Your Strategy
If your healthcare organization is ready to stop guessing and start growing, let’s talk. We’ll help you build a marketing strategy that aligns with your goals and gets measurable results.
