Epic Orthopedics, a newly established orthopedic practice, sought to clearly differentiate itself in a highly competitive healthcare market. The goal was to create a fresh, modern brand identity that visually...
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Developing an Epic Brand for a New Orthopedic Practice
How Brand Awareness Grows Your Medical Practice and Attracts Patients
For medical practice managers, patient acquisition is often the top priority. Yet, many practices overlook a critical factor in driving patient decisions: brand awareness. If your healthcare practice isn’t top...
Brand Searches Win: Why You Need to Rethink Your Marketing Strategy
Investing the bulk of your marketing dollars in Google is the modern-day equivalent of buying a big expensive ad in the Yellow Pages. Look at the data. Only 2 in...
How to Double the Likelihood Your Brand is Purchased
Business owners who believe that brand awareness doesn’t matter are making a costly mistake. The ones who do believe it matters will gain the competitive advantage. The ones who don’t...
The Key to Sustaining Profitable Medical Practice Growth
Medical groups struggle to sustain profitable growth because marketing is changing, but often not in ways that those medical groups realize. It’s challenging for medical practice leaders to keep up...
Oncology Marketing Trends to Look for in 2021
Medical groups across the industry are looking to stay ahead of the curve, navigating these challenging times under stay-at-home orders and the worldwide coronavirus health crisis -- and it's no...
