Latest Healthcare Marketing Insights

For medical practice managers, patient acquisition is often the top priority. Yet, many practices overlook a critical factor in driving patient decisions: brand awareness. If your healthcare practice isn’t top...

Investing the majority of your healthcare practice's marketing budget in Google Ads is akin to placing a large, costly advertisement in the Yellow Pages. Consider the Data According to Google,...

Healthcare marketing requires consistent measurement and adaptation to remain effective. Measuring your brand’s strength is critical to staying competitive and growing your healthcare practice. Below are actionable strategies to evaluate...

According to Business Insider, more than 8,000 urgent care clinics operate in the United States. Nearly 30 percent of all primary visits across the country are to urgent care providers,...

Medical groups struggle to sustain profitable growth because marketing is changing, but often not in ways that those medical groups realize. It’s challenging for medical practice leaders to keep up...

Medical groups across the industry are looking to stay ahead of the curve, navigating these challenging times under stay-at-home orders and the worldwide coronavirus health crisis -- and it's no...