Latest Healthcare Marketing Insights

Patients today rely on online search, reviews, social media, and word-of-mouth recommendations to find and choose a healthcare provider. However, many face frustrations during this process, from unclear insurance information...

Social media has become a pivotal tool in how patients choose healthcare providers. From discovering new practices to evaluating reviews and engaging with providers, social platforms influence patient decisions at...

Patients search for healthcare providers online before booking appointments. If your medical practice is hard to find, you lose potential patients to competitors. A strong online presence ensures your practice...

When patients need care, their search often begins online. Your practice’s digital presence isn’t just an afterthought—it’s a critical factor in whether patients choose you or a competitor. But what...

The urgent care industry continues to expand, meeting the needs of a rapidly evolving healthcare landscape. As of 2023, there were approximately 14,382 urgent care centers operating in the United...

For smaller medical practices, marketing can feel like a daunting task. You might wonder if it’s worth the time, effort, or budget. After all, larger practices with more resources dominate...